Today, gamification has firmly established itself in our areas of life. Thanks to her, we find an alternative to monotonous and monotonous affairs through the game. This method helps to interest and take an active part in the work, as well as solve various kinds of tasks and motivate the employee. By taking up the chosen game in business, you can attract customers and increase sales.

In short, gamification is the introduction and application of a variety of games in everyday life and, in our case, in business.

Perhaps for someone, this is a novelty and a person can mistakenly confuse it with ordinary games. The goals and objectives are slightly different. You need to achieve your goals in the form of a game. By applying the skills correctly, you will increase the involvement of employees in solving certain problems. One of the goals of the gaming business is to make people have a good time. This is the challenge facing any high-quality business.

Business gamification is a modern approach to work that uses gaming techniques and rules, the purpose of which is to motivate employees, achieve in the form of sales or improve the quality of interaction with the company.

Modern business must constantly develop, and not be in stagnation. He needs change and innovation. Sales are increasingly moving online, purchases are made online, and people are shopping through mobile applications. Businesses, in turn, must find ways to engage the buyer, find new ways to convey their value, and their ideas, and stand out from the competition. For businesses, gamification is one way to respond to a changing world. Have the desire and take the initiative to be an innovator, not afraid to set new tasks, change something, or surprise.

Types of business gamification: 

• tests
• games in posts
• polls
• gamification through a chatbot

You need to understand that the goal of this method is not to turn everything into a game with a frivolous attitude to work. The gamification process must contain voluntary participation. There is no need to force employees to follow certain instructions for in-game tasks if it is still difficult for them to perceive this. Also, do not come up with too many rules and restrictions, because because of this it will only be more difficult to remember all the details that will be followed by restrictions, and nobody likes restrictions.

There must be a goal and rules for achieving. Gamification should involve learning or problem-solving. Structure and interest – the game must be structured, well thought out, and interesting, for the activity of employees.

In the modern world, the market is oversaturated with interesting opportunities. Just go in, buy and go out – this is no longer relevant. The client must be retained. One of the main tasks.

Why gamification is needed:

There are both routine and interesting tasks in the work, which give motivation, and the opportunity to be proud of yourself and continue to set certain goals. It is important for a modern worker to have healthy, emotional comfort at work. They are not afraid to change jobs and professions, and therefore, gamification is also aimed at retaining employees:

• Employee training
• Promote a product or service
• To motivate and improve the performance of staff
• Loyalty increase

One of the important ones is a well-defined purpose and goal of gamification, which is based on the behavior of people who must be motivated to take part in the game and continue to work effectively. Opportunity – it should be accessible and understandable to everyone so that a person has no doubts about taking action. Incentive or surge – the employee was told and interested in participating. He was given a brief training, the main nuances, and then there should be an incentive and motivation for action.

Games and rules within the company:

In order to choose the right system for gamification, you need to decide and understand the details of the company. Understand the strengths of the company, identify weaknesses, what the team lacks, how to increase efficiency, and how to motivate. Games can be permanent or temporary. The main thing is to approach the reward correctly.

A gaming system – for example, Starbucks has thought out a loyalty program for its customers and this is not at all free coffee or dessert, but the ability to place an order without a queue. Every minute counts and people do not like to stand in lines and wait a long time, they want here and now. The company provides just such a privilege: to go to a coffee shop and place an order without standing in line.

Clear and simple participation – an easy entry for the participant into the game. Everything should be fast and clear. No one wants to waste time and take too long to understand the rules of participation and go through several levels just to get started. There should be a base that will make hints and as you play with it, the complexity and different task plans will increase.

Healthy competition – employees should have competition, and that is, motivation so that interest and excitement become greater to achieve goals.

Voluntary participation – no need to impose and force employees to play games. It is better to implement everything gradually and without undue pressure.

Return to the game. It happens that a participant has forgotten or lost interest, so send notifications to mail or applications.

Analysis – be sure to record all the data, what worked best and what didn’t, and which games were more successful

To sum it up, many employees like games, boost team spirit or have healthy competition. Thus, in the economy of the future, gamification will surely take root. The potential for this method is great. Therefore, in the near future, more and more companies will introduce elements of gamification to achieve their goals.