Webinars
The webinar should contain useful content for the client and end with the sale of the course. The maximum duration at which the audience’s attention is held is 1.5 hours. The presenter of the webinar should be able to talk passionately about the product and maintain an active dialogue with the audience.

With a large flow of the audience you can use auto webinars. The difference is that you only once hold a live webinar, and then using special tools start a ready-made record to repeat for new participants. The disadvantage of autobinar in the fact that there is no live interaction between the speaker and participants. To smooth this over, at each webinar in the chat should be present a special person who answers questions from listeners.

Marathons
Marathon is a free or conditionally free practical mini-course. It lasts no more than 3-5 days and consists of live broadcasts for 30-40 minutes and simple tasks. It is desirable to organize a check-up of tasks. If the marathon lasts 5 days, then from the third day it’s time to start selling the main product, because some participants may not reach the end. A marathon is usually conducted in chat rooms or social networks. To motivate customers to complete tasks and be active, you can give out a valuable prize for completing all tasks.

If you have a large flow of participants, you can run an automarathon. An automarathon saves Expert Advisor time by publishing pre-recorded videos instead of live broadcasts. Participants’ tasks are checked by an assistant or they remain unchecked. Keep in mind that this reduces participant engagement.

Test Drive Course.
You provide free or conditionally free access to one module or 1-3 lessons of the core product. The person starts the training and if they are satisfied, they extend the training on a paid basis.

Mini course
A mini-course contains a few lessons and simple assignments. Works great if your target audience is people with no experience in the field. The mini-course concludes with an introduction to continuing education in the main program.

Free Consultation
During the consultation, you answer the client’s relevant questions and explain how the core product can help them. Such a product requires a lot of the expert’s personal time and is therefore worthwhile if the sale of the main product can more than recoup the cost of a dozen consultations. As a rule, one conversation lasts no longer than 15-30 minutes.

Tip. In order to increase the effectiveness of the sales funnel and the flow of customers, you can combine different tripwires, thus lengthening the customer journey. For example, if a customer didn’t buy a product after a webinar, send him to a marathon. If he didn’t buy after the marathon, offer him a test drive of the course, and so on.