Why have pottery courses become so popular? First of all, it is a very interesting pastime, you are not only told the theory of this craft, but you practically consolidate these skills. If we talk about short seminars, just a few classes, the client makes a simple clay object, which can then either give someone or put at home as an interior decoration. Among all clients are many couples who are looking for interesting and useful ways to spend free time, besides, probably everyone would like to work with a potter’s wheel and make a vase or a jug.

The area of the room should be from 70 square meters. It is calculated on the basis of the possibility to arrange 5 – 6 jobs for students and space for the teacher, which will be a rack, whiteboard and screen with a projector.

The room will need to bring communications: electricity, ventilation, heating, water and sanitation. If any of the list in the description of the rental space is not available, be prepared to budget for the wiring of these utilities, and this is not a cheap pleasure.

Inside the room is divided into several zones: the work area, which takes place and training, an area where the furnace for firing clay products and a warehouse of consumables. In addition, provide a bathroom and a rack for outerwear.

Material and technical base of the school of pottery
In order to conduct classes in the pottery craft, you will need to purchase a set of equipment necessary for a full cycle of work.

Here’s a list of what’s needed:

A potter’s wheel. You need to buy them with the number of students in one group in mind. The cost of such equipment: $480 – $1200, for 1 pc.
Hand tools for decorating and working with clay. Also need several sets. Price tag average: $250 per set.
Clay mass scales. You can have 1 piece. Cost: $90 to $95.
Machine for mixing clay. One will also be enough. Price: $450-$480.
Racks for supplies, rack for outerwear, tables and chairs.
Projector with screen.
Drawing board.
Oven for firing. Cost: About $1000.

A basic set of equipment to teach pottery to 4 people in parallel would cost: $5500 to $6000. Much of this price tag will also depend on the manufacturer of the product. In addition, you can consider buying used versions of the equipment and save 30% – 40% of the total amount of the cost of this item of expenditure.

The basis for this business is its own pottery workshop. How to open one, what to make and where to sell? All the answers in this article.
Additionally you will need consumables:

clay
Paints
enamels
glazes
brushes.

You should budget another $250 to $350 to purchase these materials.

Educators
You should not ignore the role of teachers, who will teach courses in the skill of working with clay. They should not only be masters of their craft, to show by example how to do it right, but also psychologists who know how to communicate with people and find common ground with them. Responsibility, resistance to stress, the ability to convey information – all these describe the qualities of a specialist who must work for you. Finding this kind of personnel is difficult, but possible. It is best to tie the payment to a percentage of profits and give a small fixed salary.

Who is your target audience?
To run ads, you need to be clear about who your target audience is.

Young couples. One of the couple often buys certificates for pottery classes and then they attend a class together.
Creative individuals who are looking for themselves, or want to try something new.
Kids. Parents try to invest a lot of time and effort in the development of their child and courses in a pottery workshop can be a great hobby for children, besides it is very interesting. To work with children teachers develop separate training areas, where a child is engaged in modeling clay and decorating the finished product.
Students.
Focusing on the portrait of the target audience can already begin to develop an advertising strategy for your school.

Conclusions. Only an integrated approach to business and combining, as a pottery school, and the sale of products can bring good income, but training must be considered as an option for earnings, especially for start-up companies.